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Business Graphics
Most graphics should look like they were created for the proposal, not as a corporate resource.

Prefer clarity to decoration.

Express maximum information with minimum fuss.

If using colour, use colour theory.

Colour for decoration should be sparingly. Colour for meaning
should be used consistently.

Graphics symbols should be consistent internally and between
themselves.

Always consider the the ratio of decoration to meaning.

Avoid lie factor - the misleading presentation of quantitative data.

We like "The Visual Display of Quantitative Information", Tufte, 1977 and following.

Readers can spend a long as they like working out a graphic.
So complexity is OK, but nonsense will be found out.