Bids and Proposals
Themes drive structure drives writing.
Integrate graphics so they don't need lots of explanation.
Cross-references are reader torture.
Appendices are seldom-visited graveyards.
Use lots of graphics.
The eye loves white space.
Answer the customer point-by-point as far as possible.
Provide an intelligent re-play of the customer requirement.
Repeat key themes. Make different sections contribute differently
to key themes.
The first word of the Executive Summary is your customer's