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Bids and Proposals
Themes drive structure drives writing.

Integrate graphics so they don't need lots of explanation.

Cross-references are reader torture.

Appendices are seldom-visited graveyards.

Use lots of graphics.

The eye loves white space.

Answer the customer point-by-point as far as possible.

Provide an intelligent re-play of the customer requirement.

Repeat key themes. Make different sections contribute differently
to key themes.

The first word of the Executive Summary is your customer's